Way-Finding Signage

Wayfinding signage design plays a vital role in making places ‘legible’. It’s a specialised field of design that uses pictograms, maps, graphics and language to help people find their way. Lots of these symbols and terminology are universal; others reflect the language, culture and iconography of local communities.

We design all of the information that’s required for a visitor to successfully understand and navigate a space. Sight, sound, touch and smell can all be wayfinding cues in the right context – not just signage. It’s a strategic process that begins with mapping all external and internal sign locations, and reviewing existing signage guidelines and location plans. Next, we design a suite of wayfinding signage that delivers visitors from A to B as effortlessly and intuitively as possible. We also conduct user journey mapping to test our proposed signage systems in real-world situations. The goal is to improve the user experience based on site observations and audit outcomes.